Your Business Mission – What the Heck Do You Do, Anyway?

Do you really need a business mission statement? Is it just some fancy words to put in that business plan that collections dust on your shelf, or is there really more to it?

One of the key attributes of successful businesses is that they clearly know what they do. Defining the goal or the "mission" of your business can be the key to your success.

A good mission statement does three things:

"States what business you are in." Defines your target market. "Provides inspiration for your business.

One of the best examples of a mission statement comes from Levi Strauss & Co. [http://www.levistrauss.com/Company/ValuesAndVision.aspx]

"We will market and distribute the most appealing and widely worn apparel brands. Our products define quality, style and function. We will clothe the world."

Clothing the world is a pretty lofty goal, but Levi Strauss has the ability to do this for one reason — Their founder, Levi Strauss, started the business with a mission and focus.

Levi started his wholesale dry goods business in San Francisco February, 1853. Rather than hoping to make his fortune in the Gold Rush, he created a fortune by wholesaling clothing and fabric to the small stores supplying the thousands of miners and later, families of the West.

In 1872, he was contacted by Jacob Davis, a tailor who had developed a method to rivet the stress points of the pants he made from fabric he bought from-you guessed it — Levi Strauss. Jacob did not have the funds to patent the process, so he teamed up with Levi Strauss to patent the original blue jean in 1873. The rest is history.

Now, if Levi Strauss was your typical small business, he would probably have spun off in ten different directions in their early years, but the company remained focused on supplying quality clothing and fabrics to the working men and women of the West, and later the world. Rather than focusing on their core market, they would have fallen into the AFAB method … Anything for a Buck.

Most small businesses suffer from this lack of focus.

When we work with struggling business owners, the first thing we ask them is "What is your bread and butter?" What one product or service provides you with the majority of your business profit?

Unfortunately, most business owners can not answer that question. They did not define their core product or service and target market when they started, and end up doing a little bit of everything, and nothing well.

Or, they focus most of their time on a product or service line that they like, without knowing whether it actually is their most profitable.

Fortunately, there is an easy fix for this problem.

You have to determine your gross profit margin from each of your product lines or services. Get together with your accountant, and figure out what you need to do to separate your revenue and expenses by the major product lines of your business. Then, you can find out your gross profit margin, or the percentage of gross profit you receive from each activity.

The product or service with the highest gross profit margin is your core business activity. It is the bread and butter of your business, and the key to your company profits.

Now, you must focus as much of your company resources as possible on this core activity. Market it, systemize it, and turn your business into a machine for duplicating this product or service over and over again.

What happens?

Well, rather than running around like a chicken with your head cut off, putting out fires all over your business, you suddenly have the focus to know where to spend your time and energy. You know your core, and you can work to make a good thing even better.

This focus will transform your business and your life.

Remember the term "Jack of All Trades, but Master of None"? You can not really really good at something without focus, and focusing on your most profitable core product or service will make your business even more efficient.

Does this mean that you should never expand beyond your core? Of course not, but you must make sure you are really good at your core product or service before you venture into different directions. Creating a strong bread and butter business will give you the base necessary to expand.

Your core product or service is the foundation for your business. Build it well.

Training in Traditional Chinese Medicine

When you're ready to achieve your degree or certificate in one of the world's most ancient healing arts, then you should acquire training in traditional Chinese medicine (TCM). With programs ranging from certification in Tuina (Chinese medical massage) to a doctorate in Oriental medicine, the educational options are wide open.

To earn your masters in acupuncture and Oriental medicine (MSTOM), training in traditional Chinese medicine entails anatomy and physiology, pharmacology, acupuncture and oriental medicine (fundamentals, diagnosis, and treatment); acupuncture point locations, applications and theory; acupuncture and needling techniques; auricular acupuncture (ear acupuncture), Tai Chi, Qi Gong, Chinese herbology, Eastern nutrition, Tuina, moxibustion, cupping, and more.

If you're interested in becoming a professional doctor of acupuncture and Oriental medicine (DAOM) practiceer, comprehensive training in traditional Chinese medicine is critical. While courses vary with respect to prerequisites, general doctrine programs require a great deal of commitment; usually over 1,200 training hours. In addition to philosophies, principles and training in traditional Chinese medicine (and advanced studies of the masters program), coursework includes family medicine, medical Chinese language, and application of Chinese classics, among others.

Some training in traditional Chinese medicine colleges includes associate and bachelor degree programs as well. These courses are often geared towards Eastern holistic health, nutrition, and herbal medicine.

If you're strapped for time but want to acquire some training in traditional Chinese medicine, you can apply to one of the many Asian bodywork or Tuina certification programs. In addition to learning about anatomy and physiology, students enrolled in these programs gain training in traditional Chinese medicine theories and philosophies, instrumental Tuina hand and structural techniques, Shiatsu, acupressure, Qi Gong, as well as basic CPR and first aid.

If you (or someone you know) are interested in learning more about these or other TCM programs, let professional training within fast-growing industries like massage therapy, naturopathy, acupuncture, herbal medicine, Reiki, and others get you started! Explore training in traditional Chinese medicine [http://school.holisticjunction.com/clickcount.php?id=6634739&goto=http://www.holisticjunction.com/search.cfm] near you.

Training in Traditional Chinese Medicine
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Motorcycle Footwear

When a motorcycle is purchased there are many other purchases to consider. Every biker describes to have riding gear that will keep them safe while riding. Out on the open road there are road hazards and weather conditions to deal with.

Leather motorcycle jackets come in different types of cowhide and buffalo, along with chaps. These protect a rider from the elements, rocks, debris, and road rash. Leather gloves keep the hands warm in cold weather and dry in wet weather. Gloves also protect the hands from road rash. In the case of an accident and being thrown from a motorcycle the natural instinct is to put the hands out to break the fall. With gloves the skin on the hands can stay intact. A helmet is always important. Use your brain to protect your brain.

A long with leather jackets, chaps, gloves, and a helmet the footwear is also an important part of riding gear. Even picking the correct footwear takes careful consideration. A pair of tall leather boots works well when riding a motorcycle. This will protect the riders ankles from being burned on the exhaust pipes and from debris and stones. On a bike it is important to have the soles of the shoes be grippy; these will make the soles of the shoes like an extra set of tires. The feet are what hold up the motorcycle when you are at rest.

Some bikers may where fashion boots or cowboy boots, but these have slippery soles. Fashion boots are available in a work style with grippy rubber soles. Other bikers prefer a boot with Velcro or latches rather than a lace up boot. First they take less time to put on, and second the laces may come loose and get caught in moving parts, like the drive train.

Along with choosing the perfect bike that is comfortable and fits your cycling style, remember to purchase the riding gear including footwear that looks cool and keeps you protected while riding.

Video Professor

Video Professor Review

Whether you are trying to learn how to work with popular word processing programs, or navigate the difficult paths towards selling items on eBay, video professor is there to teach you everything you need to know about computer applications and the internet. With over fifty tutorials available on an easy to view disc, it is easy to learn everything that you need to know.

Never again will you be accused of being non-computer friendly, or be behind the times with the applications you are expected to use in the office on a daily basis. You can learn at your own pace, on your own schedule – about programs that you want to learn about. Whether you are trying to learn a program without any background knowledge, or just brush-up on the techniques of the program – these tutorials are suited for beginners to those with novice experience.

With interactive lessons, many find themselves learning sooner than they have with other programs – which they spent hundreds of dollars, and hours upon hours of study on. Now, the courses are available on the internet, so even those with the most basic of internet skill are able to learn with ease, on their own schedule, through the use of the convenient internet applications that demonstrate examples and teach lessons as each tutorial evolves.

How do you know these lessons are right for you? An hour is the average length of the video professor tutorials, and people are always shocked at how much they were able to learn within one short hour. Although many of the lessons go over an hour, the information presented is organized in such a fashion that it teaches as much as possible in the shortest period of time. Each lesson has been fine-tuned to be as effective as possible, and can be watched again and again to brush up on the skills learned within the interactive tutorial. Even one of the most difficult programs to master, Microsoft Excel, sees success when students are taught by video professor.

Programs difficult to master, like Photoshop could cost up to five hundred dollars to learn in a classroom environment. Considering, that lessons can be obtained for a percentage of that price, why wouldn’t you want to try that out? Whether you are an aspiring photographer or an amateur trying to brush up your photo retouching skills – video professor is for everyone! With detailed tutorials, learning tools and interactive features that debunk the myths of the internet, it is possible to learn any program within the program!

There are many benefits to taking these tutorials on the internet. Not only can you take them when you have the time, but you can get the same information that is taught in many college classrooms throughout the country, for a fraction of the price.

Video professor is so sure about their services that they offer a free tutorial to new customers, to gauge how much can be learned from only one session of video professor. These samples are well-placed and should be tried before you choose which program you are going to learn about next. Get a free trial of the Video Professor [http://couponredeemer.com/videoprofessor] program with our coupon plan.